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Doradca ds. zakupów
Marketing Communications
Angielski
352 b
Zapowiedź
Termin nieznany
common.delivery_to
30 dni na zwrot towaru
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Miękka
63.11
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"Marketing Communications" provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. "Marketing Communications" explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.
Informacje o książce
Angielski
