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The last two years have seen an explosion in the capture of data and the deployment of advanced machine learning techniques to analyze this data and improve the practical processes of financial services institutions. This book is about the merger of finance and technology, or fintech, and covers its various aspects including data science, technology, algorithms and how they impact each discipline within the financial services industry. It is an honest and direct analysis of where each segment of financial services will stand in the next few years. Fintech: The New DNA of Financial Services provides an in-depth introduction to fintech and a broad understanding of the various fintech areas and teminology. Contributions from fintech innovators discuss banking, insurance and investment management applications as well as delve into applications in the health and consumer tech sectors. Readers will also learn about the legal and human resource implications of fintech in the future.