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We know very little about the ecology of our §designed world. Contrary to all appearances, design §is not about making objects. Rather, it is about §structuring the conditions for life. Design is our §second nature, naturalising changes in our ways of §living. Yet it also conceals dangers and diminishes §our sensitivity to respond to them. Ecology of the §Image is a critical exploration of idealism in §design. Drawing on hermeneutic phenomenology, the §philosophy of technology, socio-cultural and design §theory, it argues that design is not a value-free §practice but structures epistemological attitudes §into the world. Ideas are material elements of our §environments. This thesis offers an explanation of §how idealism circulates within our worlds, §fashioning our minds, bodies, environments and §products. It argues that current ecological §imperatives demand an ecological understanding of §our designed worlds that can explicitly inform §future design research and practice.