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This edited volume brings together ethnographically rich and conceptually informed contributions from a variety of disciplines to analyze the relation between beauty and the norm. The book contributes to an emerging debate on the global standardization in bodily appearance. The book is part of an important debate among scholars on the norms and ethics of modifying and representing gendered and racialized bodies. With the help of aesthetic techniques, aesthetic surgery aficionados, trans-people, and beauty queens - everyone ready to subject themselves to the demands of the market - may strive to become 'beautiful'. Are such fantasies part of a pervasive "beauty myth," as claimed by critical feminists, who argue that increased spending on bodily appearance supports, rather than challenges a subordinate position within patriarchal societies? Or do they disturb normative regimes of representation? Contributors engage with this and other complex questions.