Art by the Book

Sometime before 1579, Zhou Lujing, a professional writer living in a bustling commercial town in south-eastern China, published a series of lavishly illustrated books, which constituted the first multi-genre painting manuals in Chinese history. Their popularity was immediate and their contents and format were widely reprinted and disseminated in a number of contemporary publications. Focusing on Zhou's work, Art by the Book describes how such publications accommodated the cultural taste and demands of the general public, and shows how painting manuals functioned as a form in which everything from icons of popular culture to graphic or literary cliche was presented to both gratify and shape the sensibilities of a growing reading public. As a special commodity of early modern China, when cultural standing was measured by a person's command of literati taste and lore, painting manuals provided non-elite readers with a device for enhancing social capital. J. P. Park builds on important recent research on social status, economic development, and print publishing in late imperial China to show how a world of social meaning is evident in the literary subgenre of painting manuals, and provides insight into the links between art history, print culture, and social history. J. P. Park is assistant professor of art history at the University of Colorado at Boulder.